We didn't want another calorie counter

The first foodoo was a fast calorie tracker: snap a photo, get the numbers. It worked. But we noticed something — people didn't stop because logging was slow. They stopped because the numbers never told them anything they could use.

So now foodoo asks a different question: not “how much did you eat?”, but “what did you eat, and what did it do to you?”. What your food is made of. How varied it is. How processed. How you feel two hours later, and how you sleep that night.

Some people love grams, so the numbers are still there. Others are tired of them, so one switch hides them everywhere. Neither is the right way — that's the point of our slogan: change something, or nothing.

The name is a wink at voodoo, because turning a photo of your lunch into all of this still feels a little like magic.

We're a small independent team. No investors pushing for engagement tricks, no ads, no selling data. Patterns about your body are calculated on your phone and stay there.